MAC

 

Client - Metropolitan Airport Commission

Production Co. - Badge8

Producer - Matt Roussin

Director/DP - Jonny Stuckmayer

LAST FALL I GOT A CALL FOR ONE OF THOSE PROJECTS THAT YOU DREAM ABOUT. 16 SHOTS OF GLORIOUS SLOW MOTION FOOD PHOTOGRAPHY IN 4K. I HAD SO MUCH FUN WORKING WITH THE MAC TO CREATE A LONG FORM VIDEO THAT WOULD RUN INDEFINITELY ON TV'S THAT WERE INSTALLED IN THE MAIN CORRIDOR AT MSP. WORKING IN THE VERTICAL FORMAT, REQUIRING 4K FOOTAGE IN SLOW MOTION, 

NOT BEING ABLE TO UTILIZE SOUND, NOT HAVING A CAPTIVE AUDIENCE, ONLY USING PROPS FROM THE RESTAURANTS, MARKETING 5 UNIQUE BRANDS IN ONE VIDEO AND HITTING A LENGTH THAT DOESN'T LOSE VIEWERS, BUT DOESN'T REPEAT ITSELF TOO OFTEN WAS A CHALLENGE. WE WORKED TOGETHER TO CONCEPT THE LOOK OF THE PROJECT AND THE MOVEMENT OF EACH SHOT. A BIG THANKS TO KARI JO AND ANNE FOR THE OPPORTUNITY AND TRUST. NEXT TIME YOU CATCH A FLIGHT, CATCH IT ON THE BIG SCREEN. HERE'S A LITTLE TEASER WE PUT TOGETHER.

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